Thursday, December 22, 2011

Smoggy with a Chance of Altruism: Using Air Quality Forecasts to Drive Behavioral Change

From AEI and The Heritage Foundation:

Natural Resources, Energy, Environment, & Science






Smoggy with a Chance of Altruism: Using Air Quality Forecasts to Drive Behavioral Change



by Douglas Noonan



American Enterprise Institute



December 20, 2011



Working Paper Series





Recent years have seen a rise in information-based environmental policies. This report focuses on a type of voluntary, information-based environmental policy – air quality alerts – by summarizing the recent research and contributing new findings. The results are mixed, with only weak evidence that driving time is reduced following forecasts and no discernible impact on outdoor recreation nationwide. The conclusion distills the evidence into a few takeaway messages: (1) some people are responsive to forecasts, (2) forecasts do not alter behavior universally, and (3) some of these behavioral impacts may not be as intended.





URL: www.aei.org/files/2011/12/14/-smoggy-with-a-chance-of-altruism-using-air-quality-forecasts-to-drive-behavioral-change_140952566926.pdf

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